Hullo is stocked, and in-stock, across half of Blinkit — and sells in barely a tenth of the stores that carry it. This is what the shelf data says about why.
Hullo’s hero bar is on shelf and in stock in roughly 970 stores — half the Blinkit network, more presence than several brands many times its size. It sells in about 1 of 9 of them. The rest keep it in stock the whole window without moving a unit.
Value share concentrates hard: the top four brands take the overwhelming majority of category value, all of it protein-positioned. Hullo sits in the whole-food nutrition group, a separate and much smaller part of the shelf.
The striped track is the stores where each brand is present and in-stock; the solid fill is where it actually sells. For the leaders the two are almost identical. For Hullo they’re miles apart.
Two facts about bar demand on Blinkit place where Hullo’s range lands: what the shopper wants, and in what size.
Reading the shelf by product attribute shows both the pockets that matter and where Hullo’s current range lands. Hullo plays in genuinely large flavour pockets — the question is format and single-serve, more than flavour.
| SKU | Pack | Stores in-stock | Stores selling | Sell-through | Price |
|---|
Normalised per gram, Hullo is the most premium bar in the category — above even The Whole Truth, the clean-label benchmark. Premium clearly works here (The Whole Truth is a category leader), but it is earned with brand pull. Today Hullo carries the price of a leader while still building the demand of a challenger.
Ahmedabad and Anand — Hullo’s home market — show the strongest conversion. Mumbai and Delhi carry the most volume in absolute terms but convert a smaller share of the shelf they hold.
Weekly movement stepped up sharply in mid-June — selling-store count nearly doubled and units peaked — alongside a price that walked from ₹320 toward ₹299. It has since eased back toward the earlier baseline as the price settled.
Hullo is in about 970 Blinkit stores and sells in about 110 of them. In the other 860 it stays in stock the whole window — present, available, not moving.
The bar that carries it is a 120g box of no-added-sugar nutrition bars at ₹2.59 a gram — the highest price per gram in the category, which is otherwise mostly single protein bars at about a third of that. Its front-of-pack leads with “nutrition,” not protein.
The stores where it does sell cluster in Gujarat — Ahmedabad and Anand, its home market — which convert a quarter to half of the stores that stock it. The metros, where most of its shelves are, convert 6 to 15%.
The one time weekly movement jumped, in mid-June, the price had dropped from ₹320 to ₹299. It came back down when the price did.